Local Online Advertising Statistics
According to Google 73% of all searches are related to local content in one way or another. While internet purchases are rising, according to MIT Technology Review, for every dollar spent on the internet, five are spent offline on products and services that were influenced by online research. ComScore states that 43% of internet users are searching for local merchants when considering making a purchase. Further 52% report that they have regularly substituted search engines for the Yellow Pages. And finally 91% of U.S. internet users do comparison shopping and research online and of that group 51% explicitly characterize themselves as “shop online, purchase offline” .
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