How to get Sales Leads from your Site?
In the era of dying print advertising, the website is no longer a “brochure” online, but rather an essential tool for any business.
By Adina Cicort
How many times did you hear business owners complaining about their websites productivity? This is such a general issue, that many site owners have even gave up paying attention to the fact they have a “dormant” website online, and are concentrating their effort to getting leads from different sources like business networking, customers referrals, direct marketing and other.
While I am not questioning the efficiency of these methods, I am a strong advocate of online marketing, starting with your own website design and marketing.
With the right concepts and implementation, Internet Marketing is today the most powerful form to promote your business and generate sales.
Your company website should be an instrument to get more business and to effectively communicate with your prospects and clients. Websites are not static online “brochures” anymore; they have evolved into interactive content driven software in which both the company and the visitor play an important role in the sales process.
Consider hiring an Internet Marketing Consultant to work with your Web Designer or Hire a Web Designer who is experienced in Online Marketing
As an Online Marketing Consultant I have seen thousands of websites who fail to accomplish the most importantobjective: to sell the products or services for which the site was originally built. Either because the site owner did not know what to ask from the designer, either the designer was doing only his designer job without taking in consideration the marketing aspect. This is quite understandable when looking back at the way Web Sites were built prior to the Search Engine and Social Media Revolution.
Two Magic Words: Design and Functionality
Some of the most important elements of an up to date, revenue producing site are: Search Engine Optimization, SEO Content, Call to Action Forms and Visual Elements, Social Media integration including RSS Feeds, SM profiles and Blog, Nice Graphics, Audio & Video Elements. All these should be integrated in an easy to browse, clean and “inviting” website design, created with the visitor in mind.
When building a website you must think how your visitors think.
From conception to completion, you, your marketing consultant/ web designer must think outside of the box, create and implement the information that your site visitors are most likely to look for. If you anticipate what are they looking for and how are they going to browse your site, you will be able to create an impact and make that phone ring.
Then it’s up to your sales team to close the deal.
If your site does not help you grow your business, contact us. Ameromedia offers a full range of online marketing services from web design to online advertising and social media campaigns.