Elements of a Sales Page that Converts

Posted on 09/05/10 No Comments
  • Headline
  • Introduction
  • Your Credibility
  • Benefits of the product or service
  • Features and/or specifications
  • Bonus
  • Build Up Value- In addition to adding in the monetary value of the bonuses, be explicit about why the product price itself is a good deal. Compare to similar products that cost more or provide less. If possible, offer a guarantee.
  • Ordering- First, remember to ask for the order. Make an ‘Order Now’ link. Then, make the ordering process and instructions absurdly clear. Imagine this is your visitor’s first ever online order. Give step-by-step directions. Also, give purchasing options: secure credit card pages and PayPal are most common, but include directions for ordering by check of phone if possible, even though it is rare that anyone does.
  • Conclusion
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